Inspiring Insights

Understand the importance of consumer / customer insights to a business and the role they play in providing springboards to effective marketing strategy and activities.

Level: Foundation
Duration: 1 day workshop

What you will learn:

• The role of insight in successful customer centric organisations
• How to recognise the difference between information and insight that will unlock growth
• How to be insightful everyday
• How to generate, assess and apply insights using a range of practical tools and techniques

Key issues addressed:

• Remove the mystery and the misunderstandings around insight

Key benefits:

• A practical understanding of insight and its role in driving brand and business growth
• Tools and techniques to develop powerful insight to grow your brand and your organisation

• Open Programme: Specifically designed for marketers seeking to advance their own marketing performance through a better appreciation of the core principles and practices of marketing
• In-house programme: Created to enable a marketing team to participate together and establish common ways of working with a unified language, standardised tools and one single process

• Immediate fast application of learnings to drive business results
• Maximum impact; minimal time away from the office
• Creates common ways of working
• Access to global best practice and latest thinking

• 1-day, interactive workshops delivered by an expert BRAND LEARNING facilitator
• Exercises using a contemporary case study are used to practise applying the principles and tools
• Workbooks contain key principles and tools to support application in the workplace

£500 / $850 / €600* per delegate per workshop
*These rates are illustrative and subject to fluctuation in line with exchange rates as per www.xe.com
Rates are exclusive of local sales tax which may be applicable

Email academy@brandlearning.com
or ring Rob Mitchell on +44(0)20 8614 8150