Building Brands

Understand the impact strong brands have in driving demand-led profitable growth and the ways in which they can be developed in practice.

Level: Foundation
Duration: 1 day workshop

What you will learn:

• Why building strong brands is critical to long term business success
• What makes a strong brand
• The key principles for building strong brands, including portfolio models, range architecture and brand positioning
• How to construct a brand positioning and know how to translate it into a consistent and involving consumer / customer experience

Key issues addressed:

• How to create strongly differentiated brands which deliver real commercial benefits
• How to keep brands fresh
• How to ensure a consistent consumer / customer experience

Key benefits:

• A practical understanding of how to develop strong brands and the role they play in driving growth
• Tools and techniques which can be applied back in the workplace to develop your brand and ensure the customer is at the heart of the business

• In-house programme: Created to enable a marketing team to participate together and establish common ways of working with a unified language, standardised tools and one single process

• Immediate fast application of learnings to drive business results
• Maximum impact; minimal time away from the office
• Creates common ways of working
• Access to global best practice and latest thinking

• 1-day, interactive workshops delivered by an expert BRAND LEARNING facilitator
• Exercises using a contemporary case study are used to practise applying the principles and tools
• Workbooks contain key principles and tools to support application in the workplace

£500 / $850 / €600* per delegate per workshop
*These rates are illustrative and subject to fluctuation in line with exchange rates as per www.xe.com
Rates are exclusive of local sales tax which may be applicable

Email academy@brandlearning.com
or ring Hilary Rickard on +44(0)20 8614 8150