What is it?

A cost effective, ready-to-go solution, helping teams build capability in essential marketing skills - fast

Who is it for?

Marketing teams looking to build a common approach and practical skills to drive business performance

Key Benefits

• World class principles, tools & case studies delivered by expert facilitators
• Ready-to-Go content for rapid delivery
• Cost effective
• Integrated set of modules which can be delivered separately or together

Academy^TM Modules

The Brand Learning Academy^TM can be used to build marketing skills across teams through an in-house programme.

Inspiring Insight

How to use and develop powerful insights to grow your brand and your business.

• Understand the importance of consumer / customer insights to a business and the role they play in providing springboards to effective marketing strategy and activity
• Be able to generate, assess and apply insights using a range of simple tools and techniques

Building Brands

How to develop strong brands that stand out from the crowd and drive demand led, profitable business growth.

• Understand the impact strong brands have in driving demand-led profitable growth and the ways in which they can be developed in practice
• Be able to construct a brand positioning and know how to translate it into a consistent and involving consumer / customer experience

Winning Innovations

How to plan and develop successful product and proposition Innovation.

• Understand the different types of innovation and the ways in which companies develop and commercialise new products and propositions
• Be able to generate creative new product and service ideas and express them in compelling concept statements

Activity Planning

Understand the different marketing levers which can be deployed to translate marketing strategies into effective and practical action plans.

• Understand the different marketing levers that can be deployed to translate marketing strategies into effective practical action plans
• Be able to build and evaluate an integrated, prioritised brand activity plan

Integrated
Communications

How to develop truly integrated communication for maximum effectiveness and efficiency.

• Understand the ways in which brand strategy, creative ideas and traditional / non-traditional media channel planning combine to produce effective integrated brand communication campaigns
• Be able to develop a clear and inspiring campaign brief and assess the resulting agency creative proposals

Strategic Planning

Understand the different marketing levers which can be deployed to translate marketing strategies into effective and practical action plans.

• Understand the key stages in marketing planning and the methods needed to put the consumer / customer at the heart of the process
• Be able to define relevant marketing objectives and brand strategies based on a robust SWOT analysis