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Activity Planning

How to use the different marketing levers that can be deployed to translate marketing strategies into effective practical action plans.

Level: Foundation
Duration: 1 day workshop


What you will learn:

  • How to connect strategies with activites
  • What key steps are required to build effective activity plans
  • How to open up the potential activities to deliver the strategies
  • How to prioritise those activities which will most effectively deliver the objectives
  • How to set KPIs and track the deployment of activities once in market
  • How to build and evaluate an integrated and prioritised brand activity plan

Key issues addressed:

  • How to select the right mix of marketing levers
  • How to generate activities that are aligned to the strategies
  • How to build in the right KPIs to track implementation

Key benefits:

  • A practical understanding of how to translate marketing strategies into effective activity plans
  • Tools and techniques which can be applied when developing activity plans in your business
Who should attend:
  • Open Programme: Specifically designed for marketers seeking to advance their own marketing performance through a better appreciation of the core principles and practices of marketing
  • In-house programme: Created to enable a marketing team to participate together and establish common ways of working with a unified language, standardised tools and one single process
How does the organisation benefit?
  • Immediate fast application of learnings to drive business results
  • Maximum impact; minimal time away from the office
  • Creates common ways of working
  • Access to global best practice and latest thinking
Learning approach:
  • 1-day, interactive workshops delivered by an expert BRAND LEARNING facilitator
  • Exercises using a contemporary case study are used to practise applying the principles and tools
  • Workbooks contain key principles and tools to support application in the workplace
Pricing details:

£500 / $850 / €600* per delegate per workshop
*These rates are illustrative and subject to fluctuation in line with exchange rates as per www.xe.com
Rates are exclusive of local sales tax which may be applicable

Booking details

Email academy@brandlearning.com
or ring Rob Mitchell on +44(0)20 8614 8150