- Posted on 17/05/12, comments 0Making connections to create valueMaking connections plays a critical role in creating value. Not only in the broadest sense - identifying and connecting a customer need with a solution that a business can offer - but across many...
- Posted on 08/05/12, comments 0Leading for a higher purposeThe recent publication of the GROW study by Millward Brown and Jim Stengel, featured in this quarter's edition of Market Leader, highlights one of the most impactful leadership roles marketers can...
- Posted on 02/05/12, comments 1Marketing isn't Dead"Marketing is dead!" Makes you sit up and take notice, doesn't it? I guess that was exactly the reaction that Kevin Roberts, CEO of Saatchi and Saatchi Worldwide was aiming for when he addressed The I
- Posted on 11/04/12Leading for a higher purpose...Andy Bird's guest post on The Marketing Society's blog
- Posted on 19/03/12C.I.M.E 2012 - Consumer Insights and Marketing Excellence Conference 30% discount C.I.M.E 2012 - Consumer Insights and Marketing Excellence Conference - 30% discount
- Posted on 24/02/12Brand Learning wins 3rd place in The Sunday Times Top 100 Best Companies Awards 2012For the 5th year running, we secured a top place in The Sunday Times Top 100 Best Companies Awards 2012 – being awarded third place out of 500 entrants and receiving with the maximum 3 star ‘extraordinary’ accreditation rating by Best Companies.
- Posted on 26/04/12Anytime, Any Way, Anywhere: Learning Design in our Digital WorldIn this article Bruce Levi explores how a learner-centric approach can enrich the learning experience from beginning to end, and presents the Fluid Learner Journey which considers how today’s learning channels and learner needs might be best integrated.
- Posted on 13/02/12Are You Wired for Insight?An appreciation of the value of insight continues to be embraced by the commercial world in many industry sectors. However, the desire to embed greater customer understanding and bring competitive advantage by enhancing customer value is far more complex – it affects how an entire business is set-up and organised, and a culture centered around the customer is cultivated. In this article Craig Scott pauses to consider how you re-wire a business to be truly customer-centric in order to bring the outside in.
- Posted on 21/11/11Why Marketers need to start loving PricingAs Marketers, we readily acknowledge that pricing is a core lever of sales, market share and profit growth. Yet it is often overlooked in the building of effective marketing strategies and plans. In this article, Swetha Ramakrishnan, Sarah Jones and Sarah Williamson identify successful approaches to “value-based pricing” and suggest some tools for building capabilities in this critical area.




