- Posted on 17/05/12, comments 0Making connections to create valueMaking connections plays a critical role in creating value. Not only in the broadest sense - identifying and connecting a customer need with a solution that a business can offer - but across many...
- Posted on 08/05/12, comments 0Leading for a higher purposeThe recent publication of the GROW study by Millward Brown and Jim Stengel, featured in this quarter's edition of Market Leader, highlights one of the most impactful leadership roles marketers can...
- Posted on 02/05/12, comments 1Marketing isn't Dead"Marketing is dead!" Makes you sit up and take notice, doesn't it? I guess that was exactly the reaction that Kevin Roberts, CEO of Saatchi and Saatchi Worldwide was aiming for when he addressed The I
