Frequently Asked Questions
What does BRAND LEARNING do?
BRAND LEARNING helps companies build their capabilities to drive demand-led growth by enabling them to excel at customer-centric marketing – we are specialists in building marketing excellence.
We work in partnership with our clients to help deliver tangible improvements in marketing capabilities and performance.
Through our capability development programmes and practical skill support initiatives we equip people, teams and organisations with the skills and tools they need to drive growth more efficiently and more effectively.
What do you mean by Marketing Capability?
Marketing Capability development practically enables organisations and the people within them to excel at customer-centric marketing i.e. to deliver superior customer value. We help organisations to anticipate and understand customers’ needs and to deliver relevant and differentiated brands, products and services that meet those needs better than competitors.
What is Marketing Excellence?
Marketing Excellence is made up of a combination of elements:
- A culture that puts the customer and brands at the heart of the business.
- An organisation that has clear objectives and strategy understood by all employees.
- Effective aligned processes and tools to embed effective behaviour change geared to the delivery of results.
- An effective organisational structure that supports fast, efficient and effective working.
- A motivated, skilled marketing team who ensure their brands consistently deliver profit to the bottom line and are eager to continue learning to hone their skill set.
How do you build Marketing Excellence?
By focused effort and change-management initiatives tackling each of the 5 core drivers of marketing excellence in an integrated way i.e. Processes & Tools, Organisation, People, Skills and Culture organisations can succeed in delivering tangible improvements in marketing capabilities and performance.
What makes BRAND LEARNING unique?
BRAND LEARNING specialises in international marketing capability development and brings together a unique blend of the marketing and learning experts needed to deliver tangible improvements in marketing capabilities and performance.
What is the difference between learning and training? Aren’t you talking about the same thing but with a “fancier” name?
Learning is designed around and requires the active, ongoing engagement of the participants whilst training is a more passive concept, often designed from the perspective of the trainer.
There is also a huge difference between Knowing e.g. being able to replay new facts/information that have been learned and Doing or Doing well e.g. being able to apply new skills and do something new/differently. Only the latter will impact business performance.
BRAND LEARNING believes that capability development programmes must be designed to lead to a change in behaviour. That’s why all of our capability programmes are designed to change attitudes, build skills and improve performance – using a blend of learning solutions including Workshops, Live-action Learning, Virtual Classrooms, Toolkits, Intranet–based Tools, Applied Coaching etc.
We already use a training company for all our needs, why should we use a different one for marketing?
World-class Marketing is continually evolving. As ex-marketing line managers working at the leading-edge of marketing with multi-national clients, we bring extensive practical experience to marketing capability development and add value to the development of leading edge thinking, practical marketing tools and techniques and through live-action learning.
We deal with the real issues faced in business rather than applying the theory on a hypothetical basis. This approach requires delivery by experienced facilitators with a deep knowledge of marketing.
Why should our business take action to develop its marketing capabilities?
Effective and efficient marketing is a key driver of competitive advantage. Building stronger brands and delivering superior customer value vs competitors is a key driver of top line growth.
Why should companies consider BRAND LEARNING?
BRAND LEARNING is a specialist consultancy in international marketing capability development. For almost 10 years we have worked at the leading-edge in this field working closely in partnership with world-class multi-national clients to diagnose their issues, develop and deliver the marketing programmes needed to enable clients to excel at customer-centric marketing and drive growth.