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Customer-centricity: are we still ‘In Search of Excellence’?

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How to organise marketing for outstanding customer experience

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"The Big Rethink" 2015 - The Age of the Entrepreneurial CMO

What The Economist’s ‘The Big Rethink 2015’ event in London exploring The Age of the Entrepreneurial CMO means for customer-centricity.

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Our most recent bulletin shares inspiration  on the key trends in capability-building, marketing organisation design, the challenge for sales teams and the role of the Chief Digital Officer.

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