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Customer-centricity: are we still ‘In Search of Excellence’?

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LIFTING CAPABILITIES

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Join the dots between sales and marketing to delight customers

To create a connected and compelling customer experience, the sales and marketing functions must unite and work together with clarity of focus.

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Our most recent bulletin shares inspiration  on the key trends in capability-building, marketing organisation design, the challenge for sales teams and the role of the Chief Digital Officer.

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